Beauty should feel like something.

Deathly Beauty was created by Nitaya Chapman as a place for confidence, authenticity, and expression. A little dark. A little romantic. Always personal.

Something that feels like you

For me, beauty has always meant tapping into different parts of myself depending on the day. The soft emo girl. The dark little punk that never really left. Whatever version of me I feel like being.

I've always loved lip products. Always had one on me, always collecting more. But I could never find anything that actually felt like me. Deathly Beauty was created to fill that space.

Dark, romantic, grounded

This is a world built on contrast: the dark, the skulls, the moths, the bones, and the quiet dignity of a grave. Emotional without being heavy. Expressive without asking you to be anyone else.

You can be soft and still have edge. You can embrace darker aesthetics and still find comfort, connection, and hope in showing up as yourself.

The first collection

Blood & Tears haunted lip gloss introduces two moods: Blood's sheer crimson glitter and Tears' clear gloss with subtle blue shimmer.

Beauty is bone deep. Explore the collection, join the Coven for collection news, or contact our team for a personal answer.